Advertisers to reinstate ads on Sean Hannity’s show
According to recent reports, the USAA financial service firm will be reinstating its ads on Sean Hannity‘s program on Fox News after being viciously rebuked for their original decision by many of the military service members and veterans.
The San Antonio-based firm said on Tuesday that it will also spread its advertisements on other programs where it had also withdrawn ads, including “Hardball” and”The Rachel Maddow Show” on MSNBC, and on CNN’s “The Lead.
After Hannity’s comment on a discredited conspiracy theory about the murder of DNC official Seth Rich, the liberal organziation Media Matters posted past week a list of his program’s advertisers — and USAA wasone of the 10 to confirm they would be withdrawing their ads. At the time, the USAA said the firm’s aim was to stay away from politically biased shows.
However, a lot of the USAA customers were enraged with this decision, and things only got worse when it was revealed the company’s collaboration with other politically biased shows. The USAA has denied siding with one political side over the other.
“We heard concerns from many members who watch and listen to these programs,” stated USAA on Tuesday. “Our goal in advertising has always been to reach members of the military community who would benefit from USAA’s well-known commitment to service. Today, the lines between news and editorial are increasingly blurred.”
The advertising is returning while the company reviews its policy about avoiding the opinion shows.
After a short break, Sean Hannity was set to return on the network on Tuesday. Hannity said that he will not mention the murder of DNC staffer Seth Rich again last year after he was asked to stop by the Democrat’s family, even though Fox had retracted a story online about Rich that had nor met the proper reporting standards.